What is My Home Worth?

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MARKETING YOUR HOME 

Today home buyers begin searching for a home online. To compete with new construction in a time when interest rates are rising with home prices, you need a Realtor® who can strategically positioning your property in the marketplace.

The first showing of your home will be online. Today, the goal is to target the highest number of qualified potential buyers off their devices and to your front door. I do that by helping you prepare your home to be professionally photographed for showings on and off the digital screen. I create my own video adverting and purchase premium advertising over several media channels, and use intentional, data-driven marketing technology to target the demographics most likely to purchase a home like yours.

From pricing to recording and reporting feedback from agents, there are a lot of tools available to real estate agents today, yet sign posts remain in yards while sellers are asked to lower the price. 

I have a degree from Eckerd College in Creative Writing with many years at Sarasota Magazine. Michael Saunders & Company also provides professional copywriting in the marketing department. We will review details about your home’s significant features for the narrative and submit editorial for publication in extreme cases. Engaging, ideal copy will be crafted for use on the Internet, flyers, postcards, feature sheets, email and other advertising campaigns.

PERSONAL PHILOSOPHY 

I define success by how much I give back to my community. After purchasing a home in Gulf Gate, I began researching and writing about important issues my blog, GulfGateBeat.com. I discovered many residents, especially seniors, need help paying vet bills. In response, I created GulfGatePets.com. This page offers a comprehensive resource for pet owners to find links to organizations that offer help paying vet bills, free/low-cost vaccinations, a pet food pantry, and more. I also donate part of every commission to the MSC Foundation.

REAL ESTATE WEBSITE MARKETING

Twenty percent of the homes in Florida are purchased by international buyers. When listed with Michael Saunders & Company, your property is exposed to the largest pool of potential buyers possible, using influential marketing strategies. Targeted advertising programs reach over 60 million consumers annually and deliver millions of visitors to our website from 200 countries.

Effective marketing for real estate involves foreseeing and understanding the trends that shape our marketplace. When listed with me, I design a plan to achieve the results you expect from the area’s preeminent real estate company. The foundation of my strategy is based in my commitment to exceptional service

EDUCATION

In 2014, I graduated with high honors from Eckerd College, earning a B.A. in Creative Writing. After raising $1.5m in grant funds for Big Brothers Big Sisters of the Sun Coast, I went back to graduate school at Bay Path University and earned a graduate certificate in Nonprofit Management.

In 2017, I left Lido Key to buy a home in Gulf Gate Estates and started a blog called GulfGateBeat.com and GulfGatePets.com for folks who need help with vet bills and pet food, ect.

Recently, I was awarded the Graduate, Realtor® Institute (GRI) designation, considered the nation’s gold standard in professional real estate education.

COMMUNICATION

Forest Balderson believes communication is a form of respect. By making himself readily available to you, his proactive approach to communication helps remove guesswork from strategic planning. He tracks feedback from showings, measures advertising performance, and provides sophisticated reporting. You will receive real-time updates on changes happening in your marketplace.

Forest Balderson, Realtor®, GRI

Michael Saunders & Company

ForestBalderson@michaelsaunders.com

(941) 549-4010